Leading touring car team PWR Racing are keeping a close eye on developments in PURE ETCR as they seek to make their mark on electric motorsport in the future.
The Swedish squad, who have claimed the Scandinavian Touring Car Championship title for the past two seasons with Robert Dahlgren, stepped up to global competition for the first time in 2019 in the WTCR – FIA World Touring Car Cup.
A successful campaign on unknown circuits brought a race win and Rookie of the Year status for youngster Mikel Azcona as the Spaniard secured sixth in the points table.
Spurred on by this momentum, and by the on-track competitiveness of their CUPRA León TCRs in both series, PWR CEO Daniel Haglöf is now eyeing an expansion into electric racing.
“These are really exciting times,” said Haglöf, who attended the launch of PURE ETCR in Paris in February.
“Electric touring cars have amazing potential and the timing of the creation of PURE ETCR is perfect for us as a team.
“We know we’re one of the best touring car teams in the world, so this, for us, is only the beginning.”
PWR, founded in 2012 by Haglöf and Peter Wallenberg, ran a SEAT León STCC of their own design in 2016-17 in Scandinavia before the series adopted TCR regulations, and also created the all-electric PWR001 touring car, which hit the track in 2018.
Created within a CUPRA TCR chassis as a prototype, the PWR001 aimed to showcase the potential performance capabilities of a touring car incorporating a fully-electric powertrain.
The creation of the ETCR technical concept on which PURE ETCR is based, has left PWR with a clear path to follow as they seek to establish themselves in electric racing.
“We are now building all the parts of the company to get ready to take the next step, not matter what the future holds,” Haglöf added.
“With our Swedish partner companies, we have the know-how to put together a complete program. We learned a lot with PWR001 and with the development of the SEAT Leon STCC.
“We want to see electric racing introduced in Scandinavia and I think we have a couple of years to do this.”
“I’m sure PURE ETCR will be extremely successful and the bigger the success it has, the more logical it will be to introduce racing of a similar type on a regional and national level.”