DHL named PURE ETCR logistics partner

PURE ETCR, the world’s first all-electric, multi-brand touring car series, is delighted to announce DHL Global Forwarding, the international freight specialist division of Deutsche Post DHL Group, as the series’ logistics partner for its inaugural season in 2021. This exciting announcement strengthens the series’ portfolio of globally recognised partners and adds momentum to Discovery Inc’s…

Gené itching to get back into ‘race mode’

CUPRA Racing’s Jordi Gené says he cannot wait to rediscover the thrill of competition when he returns to racing in PURE ETCR this year. The touring car veteran is one of three drivers already confirmed to pilot the CUPRA e-Racer in the world’s first all-electric touring car series and will be joined by Mattias Ekström…

PURE ETCR Battle format gets thumbs up from Romeo Ferraris

Romeo Ferraris Operations Manager Michela Cerruti gave PURE ETCR’s Battle format the ‘thumbs up’ after seeing it in action for the first time at Autodromo Vallelunga last week. As part of the preparations for the world’s first all-electric, multi-brand touring car championship, the series held a ‘Stress Test’ at the Italian venue, running through race…

PURE ETCR in Monaco – Concept

In the latest episode of our five-part series of films created in Monaco in collaboration with Hyundai, we examine how PURE ETCR can become a shop window for major motor manufacturers to showcase their electric vehicles to a global audience. After lapping the legendary Formula 1 street circuit, which has hosted the Principality’s grand prix…