Hyundai names Fab Four for PURE ETCR campaign

Hyundai Motorsport has today named an all-star, four-driver line-up to contest the world’s first all-electric, multi-brand touring car series, PURE ETCR, this year. Augusto Farfus, Jean-Karl Vernay, Tom Chilton and John Filippi, who can boast 11 championship titles and more than 50 major touring car victories between them, will drive the brand-new Hyundai Veloster N…

PURE ETCR secures free-to-air coverage in Sweden with Kanal 9

PURE ETCR, the world’s first all-electric, multi-brand touring car championship, is delighted to announce a major new free-to-air partnership with one of Sweden’s leading broadcasters, Kanal 9. Established in 2007 and part of Discovery Network, Kanal 9 airs a wide range of content from lifestyle and interior shows to high-octane documentaries and sporting events. Electromobility…

PURE ETCR marks 51st Earth Day

PURE ETCR is supporting the 51st annual Earth Day today with a set of activities throughout the day and beyond. A partnership was recently established between PURE ETCR, the world’s first all-electric, multi-brand touring car championship, and EARTHDAY.ORG, which seeks to diversify, educate and activate the environmental movement globally. More than one billion people in…

Hungaroring added to 2021 PURE ETCR calendar

The stars of PURE ETCR, the world’s first all-electric, multi-brand touring car series, will battle for glory at the Hungaroring this summer as part of a new event added to the inaugural calendar. PURE ETCR will join forces with the WTCR – FIA World Touring Car Cup on August 21-22 to create a thrilling double-header…

PURE ETCR in Monaco – Innovation

“Without pioneering spirit, we’d still live in caves.” Words as true now as they were many years ago; and words that resonate heavily with PURE ETCR ahead of the debut season of this ground-breaking new racing adventure. In the fifth and final instalment of ‘PURE ETCR in Monaco’, world-renowned environmentalist and adventurer Bertrand Piccard examines…

PURE ETCR secures prestigious Russian broadcast deal with Match TV

PURE ETCR, the world’s first all-electric, multi-brand touring car championship, is delighted to announce a major new broadcast partnership with leading Russian sports broadcaster, Match TV. Match TV’s 13 channels are dedicated to broadcasting the best sporting competitions across the country, and benefit from broadcast centres in seven major cities. Coverage of all PURE ETCR’s…

PURE ETCR in Monaco – Environment

“In 20 years every car will be electric, but right now we can feel like pioneers by driving electric.” That was the opinion of Bertrand Piccard, one of the world’s leading environmentalists, after he climbed behind the wheel of the Hyundai Veloster N ETCR and lapped one of the world’s greatest street circuits. In Episode…

PURE ETCR and EARTHDAY.ORG announce partnership

As part of a move towards the promotion of greater electromobility across the globe, PURE ETCR is delighted to announce a partnership with EARTHDAY.ORG, the global organiser of Earth Day. For 51 years, EARTHDAY.ORG has worked to diversify, educate, and activate the environmental movement worldwide. As part of this new collaboration, PURE ETCR, the world’s…

PURE ETCR in Monaco – Concept

In the latest episode of our five-part series of films created in Monaco in collaboration with Hyundai, we examine how PURE ETCR can become a shop window for major motor manufacturers to showcase their electric vehicles to a global audience. After lapping the legendary Formula 1 street circuit, which has hosted the Principality’s grand prix…