Gené itching to get back into ‘race mode’

CUPRA Racing’s Jordi Gené says he cannot wait to rediscover the thrill of competition when he returns to racing in PURE ETCR this year. The touring car veteran is one of three drivers already confirmed to pilot the CUPRA e-Racer in the world’s first all-electric touring car series and will be joined by Mattias Ekström…

PURE ETCR secures major coverage in South Africa with SuperSport

PURE ETCR, the world’s first all-electric, multi-brand touring car championship, is delighted to announce a major new partnership with South Africa’s premier sports broadcaster, SuperSport. Established in 1987 and spreading its broadcast wings into neighbouring countries eight years later, SuperSport can now boast over 20 million subscribers in Sub-Saharan Africa, all enjoying a mix of…

Michela Cerruti drives Giulia ETCR at Vallelunga

Michela Cerruti became the latest driver to get behind the wheel of the Alfa Romeo Giulia ETCR by Romeo Ferraris when she made her test debut in the car at Vallelunga last Friday. The 34-year-old Italian is the team’s Operations Manager, but has a racing CV that includes victories in Auto GP, Superstars and Italian…

PURE ETCR marks 51st Earth Day

PURE ETCR is supporting the 51st annual Earth Day today with a set of activities throughout the day and beyond. A partnership was recently established between PURE ETCR, the world’s first all-electric, multi-brand touring car championship, and EARTHDAY.ORG, which seeks to diversify, educate and activate the environmental movement globally. More than one billion people in…

PURE ETCR secures prestigious Russian broadcast deal with Match TV

PURE ETCR, the world’s first all-electric, multi-brand touring car championship, is delighted to announce a major new broadcast partnership with leading Russian sports broadcaster, Match TV. Match TV’s 13 channels are dedicated to broadcasting the best sporting competitions across the country, and benefit from broadcast centres in seven major cities. Coverage of all PURE ETCR’s…

PURE ETCR in Monaco – Environment

“In 20 years every car will be electric, but right now we can feel like pioneers by driving electric.” That was the opinion of Bertrand Piccard, one of the world’s leading environmentalists, after he climbed behind the wheel of the Hyundai Veloster N ETCR and lapped one of the world’s greatest street circuits. In Episode…