PURE ETCR secures prestigious Russian broadcast deal with Match TV

PURE ETCR, the world’s first all-electric, multi-brand touring car championship, is delighted to announce a major new broadcast partnership with leading Russian sports broadcaster, Match TV. Match TV’s 13 channels are dedicated to broadcasting the best sporting competitions across the country, and benefit from broadcast centres in seven major cities. Coverage of all PURE ETCR’s…

PURE ETCR in Monaco – Environment

“In 20 years every car will be electric, but right now we can feel like pioneers by driving electric.” That was the opinion of Bertrand Piccard, one of the world’s leading environmentalists, after he climbed behind the wheel of the Hyundai Veloster N ETCR and lapped one of the world’s greatest street circuits. In Episode…

PURE ETCR and EARTHDAY.ORG announce partnership

As part of a move towards the promotion of greater electromobility across the globe, PURE ETCR is delighted to announce a partnership with EARTHDAY.ORG, the global organiser of Earth Day. For 51 years, EARTHDAY.ORG has worked to diversify, educate, and activate the environmental movement worldwide. As part of this new collaboration, PURE ETCR, the world’s…

PURE ETCR in Monaco – Concept

In the latest episode of our five-part series of films created in Monaco in collaboration with Hyundai, we examine how PURE ETCR can become a shop window for major motor manufacturers to showcase their electric vehicles to a global audience. After lapping the legendary Formula 1 street circuit, which has hosted the Principality’s grand prix…

PURE ETCR in Monaco – Fun

In the second of our exclusive series of films produced in Monaco in collaboration with Hyundai, we look at how much fun you can have in an electric car. To help us we enlisted Hyundai ETCR Test and Development Driver Augusto Farfus and world-renowned environmentalist Bertrand Piccard, who showed His Serene Highness Prince Albert II…

Spotlight on… Copenhagen

Denmark’s capital city of Copenhagen will make history this year when it becomes the first location to host PURE ETCR on a temporary street circuit on August 6-8. The Bellahøj Park venue has hosted the city’s Historic Grand Prix since 2013, after the event’s original temporary track, Fælledparken – which circled the national government building…

CUPRA ace Gené praises e-Racer development

Jordi Gené says the latest version of the CUPRA e-Racer, which he will drive in PURE ETCR this year, is a significant improvement compared to the car with which he undertook much of the Spanish brand’s initial development work. Gené; part of CUPRA Racing’s line-up in the world’s first all-electric, multi-brand touring car championship, gave…