PURE ETCR in Monaco – Innovation

“Without pioneering spirit, we’d still live in caves.” Words as true now as they were many years ago; and words that resonate heavily with PURE ETCR ahead of the debut season of this ground-breaking new racing adventure. In the fifth and final instalment of ‘PURE ETCR in Monaco’, world-renowned environmentalist and adventurer Bertrand Piccard examines…

PURE ETCR in Monaco – Environment

“In 20 years every car will be electric, but right now we can feel like pioneers by driving electric.” That was the opinion of Bertrand Piccard, one of the world’s leading environmentalists, after he climbed behind the wheel of the Hyundai Veloster N ETCR and lapped one of the world’s greatest street circuits. In Episode…

PURE ETCR in Monaco – Fun

In the second of our exclusive series of films produced in Monaco in collaboration with Hyundai, we look at how much fun you can have in an electric car. To help us we enlisted Hyundai ETCR Test and Development Driver Augusto Farfus and world-renowned environmentalist Bertrand Piccard, who showed His Serene Highness Prince Albert II…