PURE ETCR leaders CUPRA target fully-electric future by 2030

Aligned with its success in PURE ETCR this year, CUPRA has confirmed its ambition to become a fully-electric brand by 2030.

Utilising the e-Racer in the world’s first all-electric, multi-brand touring car championship this year, the Spanish brand has won three of the opening four events held.

With just the season finale at Pau-Arnos E-Circuit on October 15-17 remaining, three of CUPRA X Zengo Motorsport’s drivers; Mattias Ekström, Mikel Azcona and Jordi Gené, are still in with a chance of being crowned King of PURE ETCR 2021.

Additionally, CUPRA has been the winning manufacturer in three of the four events held so far and leads the standings in the Manufacturers’ title race.

With three new electric models on the way in the coming years; the Born, the Tavascan and a new car using some of the principles showcased in the UrbanRebel Concept, the future for the CUPRA has been clearly defined.

“We have the ambition to become a fully-electric brand by 2030,” said CUPRA CEO Wayne Griffiths at the IAA International Motor Show in Munich, where Azcona joined him plus fellow board members.

In addition to its success on the racetrack, CUPRA has used PURE ETCR events in 2021 to showcase some of its all-electric vehicles, such as the Born.

Watch Mattias Ekström quiz Mikel Azcona inside the all-electric CUPRA Born at the Hungaroring in ‘Shake your team-mate’.

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