PURE ETCR in Monaco – Concept

In the latest episode of our five-part series of films created in Monaco in collaboration with Hyundai, we examine how PURE ETCR can become a shop window for major motor manufacturers to showcase their electric vehicles to a global audience.

After lapping the legendary Formula 1 street circuit, which has hosted the Principality’s grand prix since 1929, Hyundai Motorsport ETCR Test & Development Driver Augusto Farfus said the past year had been a true learning experience.

“I feel like a rookie driver,” the Brazilian said. “Everything I’d learned about racing combustion cars was, of course, helpful in the development process of the Veloster N ETCR, but so much about the car is brand new.”

To conform to ETCR regulations, the front-wheel-drive platform of the Veloster road car has been replaced with a rear-wheel-drive layout mandated for use in PURE ETCR – the world’s first all-electric multi-brand touring car championship.

This, as well as many other new technical advents mean a lot of new learnings to uncover from the car for Hyundai Motorsport’s technical team and its drivers.

“Learning how to manage the battery and just how to drive an electric car is brand new to me,” added Farfus. “The Battle format that we’ll have in PURE ETCR is so different to what I’ve done before too, so that’s another new thing to learn.

“Ultimately PURE ETCR is coming to show everyone that electric cars – which some people think are boring – are actually really great. I’m sure we can show that.”

The Veloster N ETCR is, like the other cars competing in PURE ETCR, powered by a 500kW battery from Williams Advanced Engineering that produces the equivalent of 670bhp. This makes it one of the most powerful touring cars ever created.

World-renowned explorer and environmentalist Bertrand Piccard, who also drove the Veloster in Monaco, thinks this incredible power will lead to a thrilling contest on-track and can influence more people to embrace electromobility in their daily lives.

He added: “It accelerates faster than a thermal [internal combustion] car, has better grip and no noise. It’s the future.”

You can watch the latest film right here.

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