Ground-breaking PURE ETCR to be shown in 159 countries through 29 broadcasters in inaugural season

The all-action spectacle of PURE ETCR, the world’s first all-electric, multi-brand touring car series, will be shown in 159 countries in 2021 following confirmation of the initial roster of broadcast partners for the new season.

They will provide a mix of live coverage, race highlights and news round-up programming throughout the inaugural 2021 season, which begins at Autodromo Vallelunga in Italy this weekend (June 18-20).

The broadcast partnerships secured to date provide an incredible global base for PURE ETCR, which pitches some of the world’s best racing drivers against each other in the most powerful touring cars ever created; their 500kW electric motors producing the equivalent of 670bhp!

PURE ETCR’s mission to show that electric cars can be fun, fast and cool will be beamed into living rooms and mobile devices across the world, along with guaranteed action across the four-round Battle format.

The series will also feature several pioneering innovations, aimed at elevating the quality of the coverage to among the best ever devised in motorsport

A 60-strong team on-site will be responsible for 50 cameras – 24 of which will provide live on-board footage from the cars, while an agio-robotic dolly system has been implemented for gyrostabilised travelling.

Additionally, a mesh system around the circuit will allow for pictures, audio and data to be followed in real time.

The first of five events will be held in Italy this weekend, with a further four meetings in Spain, Denmark, Hungary and South Korea to be held between now and November.

PURE ETCR will complement its linear coverage with an additional audience on major OTT platforms including Eurosport Player, MotorTrend on demand in North America, Tencent in China and Motorsport.tv.

As well as live coverage on Eurosport, which is available in more than 70 countries in Europe and the Asia-Pacific region, nearly 30 new agreements have been established for the first season of PURE ETCR.

Discussions remain ongoing with a number of other prospective partners to expand the initial line-up.

The global broadcast partnerships agreed so far for the 2021 season are as follows:

EUROPE
Eurosport (54 countries)
3 Sports, Baltics
6’Eren, Denmark
Cosmote, Greece
Kanal 9, Sweden
Kanal 12, Estonia
L’Equipe, France
Match TV, Russia
Metro, Poland
RTBF, Belgium
RTL 7, Netherlands
Saran, Turkey
Sport TV, Czech Republic, Hungary, Slovakia

AMERICAS
Cultura TV, Brazil
Fox Sports, Mexico
Motorsport.tv
MotorTrend, Canada, USA

ASIA-PACIFIC
Eurosport (9 countries)
Astro, Brunei and Malaysia
beIN Sports, South-East Asia (8 countries)
Fox Sports, Australia
J SPORTS, Japan
Tencent, China
Three, New Zealand

AFRICA AND MENA
beIN Sports (24 countries)
Dubai Sports (new) (24 countries)
Startimes, Sub-Saharan Africa
SuperSports (54 countries)

WORLDWIDE NEWS DISTRIBUTION
SNTV and Eurovision (news agency distribution)
Motorsport.TV (digital platforms)
TCR Magazine (motorsport magazines insertion)

François Ribeiro, Head of Eurosport Events, the PURE ETCR Promoter, said: “PURE ETCR’s mission statement is to provide the biggest automotive brands a global platform on which to showcase their latest electric cars, and an initial offering of 29 broadcasters in 159 countries screening the inaugural season is an extremely positive situation to be in ahead of the first race. The various deals represent a mix of live and highlights programming in markets as diverse as Europe, Americas, Africa and the Asia-Pacific region. With complementary coverage on a number of OTT channels plus worldwide news distribution, our series stakeholders have an opportunity to not only engage with existing motorsport lovers, but with new kinds of fans too.”

Viewers are advised to check local listings, PURE-ETCR.com and PURE ETCR social media channels for country-by-country broadcast information.

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